We make leads for pennies and sell them for dollars. And ours are the only ones that come with a live reason the buyer needs you right now.

HeatSeak is a prompt-driven, vertical-agnostic lead-intelligence platform. Type a service and a city; the engine fuses public records (health-inspection violations, storm alerts, permits, 311, court filings) with identity resolution and carrier verification into exclusive, intent-triggered, verified leads, the buyer, their mobile, and the dated event that means they need the service this week. No shared lists. No stale data. Pure lead generation.

The problem

Every lead buyer on earth gets the same shared, stale, no-intent list, resold 5-10×, from Angi, ZoomInfo, and data brokers.
Identity is a fact a million people share ("a homeowner in 11215"). It says nothing about who needs the service now.
The one thing that moves conversion 10-15×, a real, dated buying signal, is exactly what no incumbent delivers.

The insight (the wedge)

A broker sells identity. We sell an event, "the rat-activity inspection at 412 7th Ave FAILED Tuesday."
The buying-signal overlay is free public open-data, yet it's the single biggest multiplier of contact rate and conversion.
Build the engine once; re-aim it at any vertical by swapping the signal set. One build → infinite verticals.

Unit economics, structurally asymmetric

Lead type	Our cost to make	Sells for	Gross margin
Basic B2B, public phone, verified mobile	< $0.01	$20-80	99%+
B2C / home-services, address→resident, verified	~$0.01-0.02	$20-80	99%+
Premium / PI, skip-trace + multi-source fusion	~$0.20-0.50	$250-600	99%+

Costs projected high. The premium tier needs paid enrichment, still 99%+ margin against a $250-600 sale. Live engine throughput today: ~2,000 leads/day at cents-per-lead all-in cost.

The moat

Data fusion engine, reconstructs a complete lead from partial signals no single source carries.
Intent overlays, the dated why-now event brokers can't replicate.
Outcome flywheel, buyer results feed proprietary scoring. Gets smarter and cheaper the more it runs.

Market

$50B+

Lead-gen + sales-intelligence. Incumbents (Angi, ZoomInfo, brokers) sell identity or shared lists, none sell local, consumer, dated intent. That gap is the entire opportunity.

Why now

Public intent data is newly abundant and machine-readable.
AI collapsed the cost of fusing + resolving it to near-zero.
Performance-paid distribution (Clippers) makes going wide cheap.

Traction, the expensive half is already built

Live engine, data fusion, identity resolution, scoring, portal, and public API, running today.
Active buyer relationships, a $7M/yr pest operator, an Australian multi-vertical buyer, legal/PI buyers in pipeline.
Channel partner co-selling into an existing buyer network.
Founder-built and in production, revenue-producing, not a demo.

Go-to-market, go wide, cheap

Product-led, free "see the leads in your market" search; the aha moment sells itself.
Clippers distribution, performance-paid creator army at ~$26 blended CAC vs $200-600 on paid ads.
Paid ads as the throttle, not the engine, scaled only once unit economics prove out.

The ask

Raising

$2M

Seed · standard terms · 18-mo runway

Milestone

$1M ARR

by month 12, self-serve + enterprise

Gross margin

99%+

software + free-signal economics

To launch + go viral

~$50K

built, on App Store + web, pushed viral (incl. 25% buffer)

The seed funds scale, team, infra at volume, the 18-month runway. A launched, revenue-generating, virally-distributed product costs ~$50K. We are buying execution of a known roadmap, not exploration of a technical unknown.

Engine live today

Full deck: heatseak-unified.mynewstaff.ai · Live demo on request · Luka Lah, Founder